There are, of course, some privacy concerns with the Eta Clock, which works by broadcasting your location to the company’s server, which then relays it to your clock. There’s no actual way to tell time with it Using a companion app, each user can set specific locations on their phone corresponding to places like “work,” “gym,” or “school,” along with more general categories like “abroad” (when someone is outside their home country), “transit” (if the individual is traveling faster than three miles per hour), or “lost” (if the person’s phone hasn’t updated location in more than five days). Weasley’s version, the Eta Clock relies on modern technology rather than actual sorcery to accomplish the job. (Unless the Kickstarter crashes and burns, that is.) While it’s worth pointing out that the Eta Clock is by no means the first to emulate the Weasley family’s tracking timepiece, it is (to the best of my knowledge) the first product that is ostensibly being sold to consumers.
And - putting aside the fraught social issues of needing to know your family member’s locations - it’s kind of amazing that it exists. So basically, it’s a real, functional version of the Weasley family’s magical clock from the Harry Potter series. The Eta Clock is a new Kickstarter project from a startup called DC Creatives that works with a smartphone app to show you the locations of your friends and family members, using a fun, clock-style interface.
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